DRIVING EXPLOSIVE GROWTH FOR BUMBLEFOOT'S MERCH STORE
Ron “Bumblefoot” Thal, world-renowned guitarist (ex-Guns N’ Roses, Sons of Apollo) launched new vinyl and merch to support his album ...Returns!. Perfectly Placed Media was brought on board to grow fan engagement and scale direct-to-consumer merch sales.
CHALLENGE
Before May 2025, Bumblefoot's online store had limited digital marketing support and modest traction. The challenge:
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Drive direct-to-consumer revenue via Bumblefoot's Shopify Store
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Grow awareness of the ...Returns! release and merchandise
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Build sustainable paid social campaigns with positive ROAS
STRATEGY
Perfectly Placed Media implemented a multi-channel growth strategy consisting of:
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Paid social campaigns, focused on Meta (Facebook & Instagram) to maximise reach and conversions
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Creative optimisation, leveraging engaging video and product creatives, highlighting limited edition signed vinyl and merch drops
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Conversion tracking and ROAS analysis, building out performance dashboards to measure efficiency and scale what worked successfully
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Audience segmentation, targeting lookalikes, retargeting engaged users and expand reach globally
THE RESULTS
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+114% growth in store performance within just 3.5 months
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...Returns! vinyl became the #1 selling product with a +443% uplift in sales
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Paid media campaigns achieved a high of 8.01 ROAS, consistently maintaining profitability
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Website traffic surged +192% with Facebook sessions increasing by +2,086% and Instagram +792%
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Average order value increased +35% with engaged fans and newly acquired customers spending more at checkout
IMPACT
In less than four months, Bumblefoot’s merch store shifted from modest online sales to explosive growth. With Perfectly Placed Media’s targeted campaigns, creative strategies, and optimisation framework, the store became a global e-commerce success, turning fans into loyal customers while delivering sustained sales momentum.